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Our company name "1stpageseo" is a contraction derived from the idea
that search engine results are displayed according to rankings called SERPs (Search
Engine Results Pages).
The SEO (Search Engine Optimization) struggle is about getting into the top SERPs on search engines like google for specified keywords and keyword phrasing.
Our goal is to provide individuals
and business owners with a website that not only is visually appealing, but
also "ranks
well". That is, your prospective customers' search
results will display your website on the search
engine's 1st page. After all, what good is the best design if
your website is lost among a million other sites, some of which are your
competition?
INDEX OF SERVICES
PORTFOLIO
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CUSTOM PROPERTY PAGES
Do you inventory a unique piece of property that warrants some very special marketing efforts?
For promoting property sales, it's been proven that nothing works better, looks more professional, and generates more leads than a unique domain name pointing to unique web pages. Let us build a few web pages just for you, all addressable with a domain name of your choosing (subject to availability). Included in our services is hosting the pages on our servers until the property is sold, submitting the site to the major search engines and providing much-needed backlinks from this site and the sites owned by our member agents.
Examples of our work (click on an image to navigate to the site)
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Click here to contact us for more information.
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ON-SITE ASSIGNMENTS
Ever wish you had a computer tech or webmaster, with knowledge of your industry, in your office for a few days?
Yes, it's possible. Myself, or one of my trusted contractors can travel to your location for a day, week, or more. Rates for on-site hardware / software installation, training and website development are surprisingly reasonable.
Click here to contact us for more information.
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WEBSITE DESIGN
We offer complete website design, development, site hosting and maintenance
services for businesses and other organizations of all sizes. We approach
each project individually, with an emphasis on producing a website design
that's readable, usable and focused on clearly presenting your business,
services or products to your prospective customers.
Developing an Internet presence begins with the preparation phase and proceeds through the phases of design, marketing and maintenance. Each step must be thoroughly investigated, studied and implemented for optimum results.
Surveys show that a typical user takes about five seconds to determine whether your website meets his or her needs. That's not much time to make that important first impression.
We think that every website should meet six basic goals:
1. make a clear and easily understood presentation of the information
2. have a ease of use by website visitors
3. demonstrate consistent navigation
4. display strong company branding
5. have a visually appealing graphic design
6. be search engine friendly
Steps To Effective Website Design And Internet Marketing Of Your Business:
1. select, then register a URL (commonly known as the domain name; e.g., www.yourwebsitename.com), we own a number of potentially useful real estate oriented doname names, shown hereTop of Page
2. identify what your customer wants, then gather all the content to be displayed on your website including logo, photos, text, etc.
3. with our assistance, decide on your color scheme and layout
4. allow us to design the website to your specifications
5. find a hosting service of your choosing; or better still, allow us to host your site on one of our Virtual Private Servers
6. point your newly registered domain name to the server (DNS maintenance included in our hosting service)
7. upload your website to the web host's server (FTP maintenance including in our hosting service)
8. allow us to install analytics to provide visitor and keyword metrics (available from us for a small additional fee)
8. allow us to submit your website to search engines and directories (available from us for a small additional fee)
9. promote on printed materials and word of mouth. For over thirty years, we have developed a stellar reputation for being an industry leader in the design and production of printed material (references on request).
GOOGLE MAPS
Google Maps is a Google service offering powerful, user-friendly mapping technology and local business information-including business locations, contact information and driving directions. Google Maps works so well for real estate sites that it must have been developed with just this application in mind.
Since Google Maps is relatively new, applications are just now being integrated into real estate websites. Shown below are just two of our designs. We are also capable of doing IDX / MLS and database driven mapping using MySQL, PHP, and Javscript.
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CUSTOM ARTICLES, BLOG DESIGN AND POSTS, RSS INTEGRATION
A company has a substantially better chance of increasing traffic to its site by focusing its marketing efforts towards a specific niche or geographical area.
Doing so will establish a presence for the website while eliminating the need to compete based on standard industry content -- dry, boring, boiler-plate pictures and text that will not differentiate a company selling tapestries or tools, or a company with a customer base in Tampa from one in Tulsa.
Articles and blogging are quick, easy and effective techniques to begin achieving results by sticking to this fundamental concept of Internet SEO (Search Engine Optimization).
We excel in writing original and "citation" articles for incorporation into new and existing web sites. You may instruct us on the subject matter and length of the article. As an option, we will send you the article as a PDF file, a text document or formatted in MS Word.
Most often, the customer will instruct us to post the article directly to their website or blog, run an updated Google (and Yahoo) Sitemap, and ping the spiders alerting the search engines that a new website page is ready for indexing.
The idea behind a blog is that we (and you) can create optimized content that your potential clients would find useful, driving them to your site. For example, as a real estate firm you might have listings for sale in Tampa. A good posting for a blog might be "What to Look For When House Shopping in Tampa FL". The discussion could contain what a buyer should look for when shopping for a home in Tampa, the necessity of homeowner’s insurance in Tampa, overpriced areas of Tampa, etc...
The advantage of posting to a blog is that the search engines can be "trained" and "reminded" to index the blog on a consistent basis. We have found that by using the proper techniques, a blog article will be search-engine indexed within a day, sometimes the article appears in the search engine index within less than twenty-four hours.
Beyond search engine marketing with blogs, the goal is to keep the content fresh and interesting to read. Remember, people may come across your (blog) article via a search engine and consequently decide to visit your site and use your services.
One aspect of blogging that has made blogs more usable and popular is RSS. RSS enables us to announce information as soon as it happens.
How does this help a real estate agent?
Let’s say a customer is hunting for a house in a specific area within a range of prices. The prospect may not have the time to check your site every few hours for updated listings. If the prospect has a “my Yahoo page”, my MSN, or any RSS reader installed, then the buyer would know the instant that a listing became available -- if you post it to your blog.
With RSS, you won't have to worry about spam filters blocking your emails. It's beneficial for both clients and agents.
How does this help a real estate agent?
Let’s say a customer is hunting for a house in a specific area within a range of prices. The prospect may not have the time to check your site every few hours for updated listings. If the prospect has a “my Yahoo page”, my MSN, or any RSS reader installed, then the buyer would know the instant that a listing became available -- if you post it to your blog.
With RSS, you won't have to worry about spam filters blocking your emails. It's beneficial for both clients and agents.
The second benefit is that you can request that we integrate the RSS feed into your home page. A snapshot of each blog posting is shown as standard HTML code on your homepage. As a result, the search engine spiders (typically Google, MSN and Yahoo) "see" fresh content each day and visit your site with increased frequency. But, don't be fooled by other firms that integrate RSS within a "javascript" window, or present the feed as a rolling display. Only pure HTML integration will be seen by the search engine spiders.
The point is to stand out from your competition. Implementing a blog and utilizing RSS are two technologies that make your site and your firm unique.
Whether buying, selling or renting, people need a place to turn to for information. If you provide it, you will have plenty of traffic and clients to match.
Since January 2006, we have had for sale, the necessary PHP script for including an RSS feed into your website. As an example, scroll down to the bottom of this page. The displayed text is from the NY Times Technology site and is updated by that newspaper staff many times a day. When Google spiders this page it will always see fresh content and will "learn" to visit this site everyday.
Also, since 2005, along with our normal blogging services, we have implemented daily posting to customers' blogs. This service uses the latest industry articles from across the Internet, centric to customers' needs, and costs only $5 per day. Each post is guaranteed to be unique, each post 'pings' the blogsite directories, each posts notifies Technorati and Google of its presence.
Click here to contact us for more information.
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SITEMAPS
What is the Sitemaps program?
Google, Microsoft Live Search, Yahoo and Ask.com all support "autodiscovery" of sitemaps. This open-format schema allows webmasters to specify the location of their sitemaps within the robots.txt file. This alleviates the need to submit sitemaps to each search engine separately. Sitemaps are the best method allowing webmasters to inform search engines about the pages that are on their sites and which pages are available for crawling. The new "autodiscovery" support will be beneficial for both webmasters and those conducting search queries. Web pages must still adhere to the quality criteria for index inclusion, and utilizing autodiscovery does not affect a site’s ranking.
To summarize :
- Better crawl coverage and fresher search results to help people find more of your web pages.
- A smarter crawl because search engine "bots" will know when a page was last modified or how frequently a page changes.
- And from Google Webmaster Central, detailed reports to learn more about how Google directs traffic to your site and how the Googlebot sees your pages.
For more on the sitemaps autodiscovery protocol, click here .
Unfortunately, many CMS and templated sites "sit" on servers, commingled with other customer sites. That is, each site is a subdirectory or small portion of a huge server 'farm' and as a result Sitemaps sometimes cannot or will not be implemented for those individual sites. Owners of those sites should demand that Sitesmaps be installed and run on a regular basis.
Please, do not allow your website vendor to dissuade you from using a Sitemap on your site.
Please, do not allow your website vendor to dissuade you from using a Sitemap on your site.
Merely mention this success story
https://www.google.com/webmasters/sitemaps/stories/success.html
and weigh your vendor's response.
More information about Google Sitemaps is available here
https://www.google.com/webmasters/sitemaps/docs/en/about.html
and here
http://websearch.about.com/od/quicktipsandtricks/qt/googlesitemaps.htm
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GOOGLE BASE INTEGRATION
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has been live for some time. On the same day that Google Base began accepting ads we started uploading listings for our real estate customers. |
Click here to see examples of 'real estate' listings. Take some time to digest the information. Do you see what most are doing wrong? If you don't, contact us and we will tell you what we do to properly position you and your displayed inventory.
Google, craigslist, backpage and others are revolutionizing the real estate listing schema. MLS will discontinue to exist as we now know it.
Think not?
To see what Google Base can do for you click here then click here. Do you see how you can provide your clientele with both a 'mapped' view and also your properties 'pushed' to them via an RSS feed? Do you understand the significance? If not, contact us now.
Uploads of your inventory can be done in an automated fashion, or one-at-a-time using web services such as postlets .
Contact us now and we'll let you know how to take advantage of this ground-shaking technology!
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MOVING TO A NEW WEB HOST
Several people have asked for the recommended way to move to a new webhost or IP address without having problems in Google. I tested this method this past Sunday and everything worked fine for me. I’ll walk you through my example, which is moving mattcutts.com from one IP address to another IP address by changing hosts. This is not an example of moving mattcutts.com to someotherdomain.com. I’ll talk about that a bit at the end.
from mattcutts.com/blog/
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DOMAIN NAMES
The domain names shown below are owned by us and available for website development. Sites built around these URLs will appeal to real estate oriented businesses desiring to increase their web presence. Click here to contact us for more information about how you can use these highly desirable marketing resources.
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concord-nc-real-estate.com
cornelius-nc-real-estate.com durham-nc-real-estate.com fayetteville-nc-real-estate.com gastonia-nc-real-estate.com goldsboro-nc-real-estate.com greensboro-nc-real-estate.com harrisburg-nc-real-estate.com hendersonville-nc-real-estate.com hickory-nc-real-estate.com jacksonville-nc-real-estate.com |
kannapolis-nc-real-estate.com
monroe-nc-real-estate.com morganton-nc-real-estate.com wilmington-nc-real-estate.com winston-salem-nc-real-estate.com ga-mountain-land.com nc-mountain-land.com sc-mountain-land.com tn-mountain-land.com va-mountain-land.com |
SEARCH ENGINE OPTIMIZATION
The top three search engines are currently Google, MSN, and Yahoo. Once each engine finds a site then that engine will crawl through each page, indexing and ranking the content. This process will continue over the life of the site.
The results are indexed according to rankings called SERPs. "SERP" is an abbreviation for "Search Engine Results Page". The SEO (Search Engine Optimization) struggle is about getting into the top SERPs on various search engines for specified keywords and key phrases.
Most recently, SEO has become SEM (Search Engine Marketing). It's not enough to merely optimize the site for spidered content. The integrated approach now encompasses three aspects: paid advertising (AdWords) and (Google) analytics, site and content optimization and qualitative off-the-page factors (in-bound linking).
It is a common belief that Google ranks sites according to over 100 quality points. When a page is indexed the information is extracted from the site and is processed through a complex set of algorithms. The algorithms determine a site's value. Many of these ranking factors are proprietary, hidden from public knowledge. From experience we tend to know which quality factors the SE's hold in priority and weigh more heavily.
Of most importance to the search engines is site authority. Expert consensus
is that the search engines rank a site's importance, in part, by the number of inbound
quality (authority) links.
More discussion on the above can be found on this page How I Achieved a Ten-fold Increase in Traffic to My Sites with Quality Backlinks.
Also of importance to the search engines are content depth and uniqueness. That is, most highly ranked sites have many pages of useful information. The more useful information provided, the better the chance of being ranked higher.
More discussion on the above can be found on this page How I Achieved a Ten-fold Increase in Traffic to My Sites with Quality Backlinks.
Also of importance to the search engines are content depth and uniqueness. That is, most highly ranked sites have many pages of useful information. The more useful information provided, the better the chance of being ranked higher.
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SOME OF OUR SEARCH ENGINE RESULTS SUCCESSES
We define a search engine positioning success as a customer's site being on
the first page AND at the top of that page for a particular keyword or keyphrase
search. Click on a thumbnail to see a full-page image of some of our search
engine successesses.
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This is an example of an RSS feed, this one from the NY Times Technology pages.
High-Tech Japanese, Running Out of Engineers Engineering skill made Japan an economic superpower, but its young people are now choosing other careers.
What's Online: Frustrating the Pirates Some argue that beating media piracy hinges on media companies offering more convenience and quality.
Yahoo’s Chairman Disputes Icahn’s Accusations Yahoo’s chairman rejected accusations from the billionaire investor Carl C. Icahn that the company’s board had acted irrationally in rejecting a $47.5 billion takeover offer from Microsoft.
CBS in Deal to Buy CNet to Increase Online Ads At $1.8 billion, Thursday’s deal for CNet by CBS is the biggest by far in its recent Internet expansion, making the network a bigger player in online media.
Microsoft Joins Effort for Laptops for Children After years of conflict, Microsoft and the computing and education project One Laptop Per Child have reached an agreement that will put Windows on the organization’s computers.
Advertising: Yahoo and WPP in Partnership The deal between Yahoo and WPP Group, the advertising holding company, will give WPP’s clients a broader swath of Web sites where they can aim their messages.
Bits: TV at 140 Miles Per Hour Broadcasters are working on mobile television technology, which will allow you next year to watch digital TV on the move.
Woman Indicted in MySpace Suicide Case A Missouri woman is accused of using a phony online identity to taunt a girl, who then committed suicide.
Study Shows Comcast and Cox Slow P2P Traffic The cable broadband providers are slowing BitTorrent traffic at all times of the day, not just during peak traffic, according to a new study by a German computer research group.
Bits: Spammers Create a Tricky Situation for Stickam Stickam, a live Webcam chat site, says hackers broke into a message board system and made off with users’ e-mail addresses. Now those addresses are in the hands of spammers.
Vodafone Acquires Social-Networking Platform Company Vodafone is acquiring ZYB, a Danish company that has developed a social networking tool for backing-up and sharing contact and calendar information online.
Video Game Sales Jump 47 Percent in April Americans spent $1.23 billion on video games, hardware and accessories last month, even as the price of more essential items like food and gasoline soared.
Bits: Dreaming of an iPhone Keyboard as Good as a BlackBerry’s This summer, both Apple and Research in Motion are expected to introduce new 3G smart phones which, while stylistically different, will compete ear-to-ear.
France’s Orange Signs New iPhone Deal With Apple The wireless operator Orange said it has signed a deal with Apple to sell its iPhone in the Middle East, Africa and several European countries.
Fitness for Every Body: O.K., Avatar, Work With Me Can Wii Fit, born of a best-selling gaming console, revolutionize exercise? Five testers weigh in.
Telecom Deal by Germans in Greece Greek officials said that they had sold a 3 percent stake in the country’s public telecommunications operator to Deutsche Telekom, the largest telephone company in Europe.
Bits: CNet’s Allure for CBS: Both Are Laggards CNet is big, but growth is slow and profit margins are low. That’s just like CBS, which agreed to buy CNet for $1.8 billion on Thursday.
Broadcom Co-Founders Charged in Stock Options Probe Federal officials charged Henry T. Nicholas III and Henry Samueli with falsifying the company’s reported income by illegally backdating stock options for five years.
Larry Levine, an Inventor of ‘Wall of Sound,’ Is Dead at 80 Mr. Levine helped create Phil Spector’s groundbreaking “wall of sound” technique on hit records by the Crystals, the Ronettes and the Righteous Brothers.
Harvey Schein, Promoter of Betamax at Sony, Dies at 80 Mr. Schein led the Sony Corporation of America in the 1970s and doubled its size in spite of championing the failed Betamax video recording system.
Bits: Ask.com Buys Owner of Dictionary.com Ask.com is not giving up on its quest to compete with the big search engines.
Intel to Develop e-Commerce PC With China’s Alibaba Chinese E-commerce company Alibaba.com and Intel plan to jointly develop a computer designed to get small- and medium-sized Chinese businesses online.
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